The CMO Lab builds marketing tools you can see inside, so you can see, defend and change what gets made. Our first tool, nagareru, is now open to a small group of beta testers.
A strategy deck or an article now takes minutes, and a hollow one looks exactly like a rigorous one. Trust can't come from the document anymore. It comes from seeing how the work was made, and from the judgment a person applies at every step.
Every conclusion traces back to its inputs and assumptions.
Every decision along the way can be explained and stood behind.
Revise one early decision, and everything that depended on it gets reconciled instead of abandoned.
Each tool came out of the founder's own work and ran on it before anyone else could use it: writing that shows how it was made, a view of how AI describes your brand, and a strategy you can defend because every decision stays consistent.
Takes your idea from draft to publication; true to your voice, anchored to the sources, and open to your feedback at any stage. Every decision, correction, source and version stays in view.
See whether AI assistants can find, cite and recommend your brand, and what to fix first. The free scan is open now; the full tool will tell nagareru what to write next.
Asks the questions, keeps the notes and holds every decision consistent, so you can defend the strategy you build. It does not write the strategy for you. Runs on your own Claude account.
nagareru is an Agentic Writing Platform. It carries a marketer's way of working into every piece: strategy first, your knowledge at the source, every step visible, and a person directing it.
It is not a writing tool that hands you a document. It is a process you can watch, from research to published, with the reasoning, corrections and versions in view, so you can defend every piece you put your name on. The CMO Lab Newsletter is written and published on it.
The lab publishes what it learns. The publications are the lab notebook: what worked, what failed and what the data said.
The thesis and the deeper work, starting with the manifesto. A free weekly essay, with a paid tier for the deeper material.
A weekend summary of the week's news on AI in marketing, and weekday deep dives on what it means for your team. Written and published on nagareru, six days a week.
Most marketers can't build. Most engineers have never run a brand. The lab needs both.
Luis Capobianco trained as a computer engineer, spent five years at IBM, then twenty-six years in marketing, almost all of it inside company marketing teams. The biggest wins came under constraint: no budget, unstable economies, no infrastructure. The tools here started as the answers to two frustrations from those years.
Subscribe to The CMO Lab and tell us which tools you want to try. Want to test nagareru on real work? Apply for the beta.
